Diesel’s having a big 24 hour global party next week apparently, to push a music brand they’re peddling behind all the denim and silly perfume as part of their 30th (XXX…geddit?) birthday.  I’d probably have noticed sooner if I wasn’t too busy getting blinded by awesome and craning my neck in that sad way you do to try and ‘look past’ whatever happens to be in the way on your screen.  
By theviralfactory.