Awful Handwriting
Ad Ramblings and Web GuffArchive for November, 2008
eethapnl/naeimsbru/iuragt – Scrabble
Not a lot to say about these, other than I think they’re abso-bloody-lutely brilliant.
Wish I’d done them for damn sure.
Agency credits here
Stephen Fry – Destroyer of Storms
..with a tiny interesting side point about the power of social influence within internet culture, but psh. Stephen Fry – is there anything he can’t do?
Youtube’s gone fat
Oh aye lad. It’s the same youtube we know and love, but it’s gone all widescreen on us. Fancy!
Saatchifail Mk II
Another visit to Rick and Steve today, only this time by invitation only – thanks to our better performances in the earlier workshops of the week – for the Bucks v Miami Ad School face-off.
Brief – Evian.
Result – Epic Fail.
Bucks won the face-off coincidentally, and everyone missed the mark and not just one side or the other – but none of us left that one feeling particularly rosy and high spirited. Live and learn!
Oohgle – Posterscope Prism Searchtool
When you see an Out-of-Home ad and then follow it up online, you’re Oohgling. Out-of-Home advertising is great at creating interest and intrigue and that’s often followed up with an on-line search to find out more.
That’s the payoff for the inescapable ‘Oohgle’ graphics that are currently plastered all over the underground and high streets of London, and it’s weird. Intriguing, since it’s a massively public ad campaign that’s only relevant to advertisers – and I guess that’s necessary to make the point about following things up at home – but it’s kind of a moot point because it’s everywhere, so is an ‘oohgle’ result really that surprising?
Still, at least they’ve invented a bloody awesome word for it. Someone should definitely rip that off before bonfire season next year and make a listings website for local firework displays. Or would that be Aahgle?
Euro
Had a great crit yesterday at Euro RSCG with ex-bucks team Dan and Adam, who had some really nice things to say about a fair bit of the work in our book – but the best bit for me was when they inadvertently let me know that the Raspberry Duet film had made ‘viral of the week’ on The Sun’s website a while ago, which is just a bit mental/brilliant. I had a scan around on the archive today and true to their word, there it was, flapping away. This is mad.
‘Tuttuki Bako’ is Japanese for I want it
Tuttuki Bako – Poking box. A box you stick your finger into, to see a virtual version of it poking defenseless little pixel characters like a panda hanging hopelessly from a tyre. Want, need, get, shall move to Japan.
Gmail Themes
Google Mail’s gone all arty! As much as I love that they’ve always remained fast, simple and unglamorous, the fact that I can have little cartoon ninjas all over my email is just way too good to pass up. The stars (message flags) turned into throwing stars!
