I came across this after clicking on a completely wank but baffling banner ad about a USB fish offering driving tips – and was absolutely blown away by it.  Eco:Drive allows any usb stick to function as a sort of black box for your Fiat – recording driving data and running it back through your computer (with a really nice looking Air program – multiplatform!), allowing you to analyse your driving from an ‘eco’ perspective and whatnot, with a quaint little social element called EcoVille to boot.  But what really got me was the driving tips – not only does it tell you how to improve, it does it using data from your last drive so you can visualise what you’re doing wrong and how to improve on it.

If only the Fiat 500 wasn’t such a dog on the outside, I’d be sold by this. 

fiat.co.uk/ecodrive