When you see an Out-of-Home ad and then follow it up online, you’re Oohgling. Out-of-Home advertising is great at creating interest and intrigue and that’s often followed up with an on-line search to find out more.

That’s the payoff for the inescapable ‘Oohgle’ graphics that are currently plastered all over the underground and high streets of London, and it’s weird.  Intriguing, since it’s a massively public ad campaign that’s only relevant to advertisers – and I guess that’s necessary to make the point about following things up at home – but it’s kind of a moot point because it’s everywhere, so is an ‘oohgle’ result really that surprising?

Still, at least they’ve invented a bloody awesome word for it.  Someone should definitely rip that off before bonfire season next year and make a listings website for local firework displays. Or would that be Aahgle?