I didn’t ‘arf giggle when I went past this the first time. Much bigger campaign’s quite twee, but you get the feeling the guys that made it ran the whole strategy *just* to get away with this one execution – I bloody hope so anyway!
Sneak peak of the Bucks degree show theming for this year – less than three weeks til showtime, and I don’t think I could have more work still to do if I tried…
An ambitious and characteristically daring experiment for Channel 4 this week, as a series of serious surgeries are to be broadcast live through the channel over four consecutive evenings. If their past dalliances with controversy are anything to go by they’ll score a large audience simply by tapping into our inevitable morbid curiosity – we’ve all seen surgeries performed through countless medical documentaries, so surely the only real attraction for a ‘live’ performance is to gawp just in case it goes wrong?
Regardless, I’ll be watching (for pretty much all the reasons above, too) – and perhaps joining in, since they’re justifying their live broadcast on the surface through a level of interaction brought to life through twitter and facebook. Viewers will be able to ask questions to the surgeons as they work, to gain unprecedented insight into the individual surgical processes.
Tuesday’s op might be a bit too far though – brain surgery on a conscious patient. Whoever’s volunteered to climb on the camera-slab for that one has some real balls. It’s one thing to question a professional about his work in a live environment, but to involve the person with a chunk of brain exposed? That’s a little too much ‘live’ for my liking*.
It’s been ages since I’ve seen anything done with live interactive video – nothing since the brilliant Absolut Machines – but Doritos have given it a fair crack here by letting you pelt total, exhausted strangers with an onslaught of rubber balls via a giant remote controlled cannon. Six of the buggers, infact – so if you’re smart enough to get five mates on there at the same time, everything goes a bit darwin as you throw together to pick off the stringy ones.
It looks like they’re struggling for teams to fill the full month schedule they have planned – so if you’ve got a few mates and a spare afternoon, throw them an email and you’re probably in with a good chance of getting infront of the cannons for a chance at a holiday in Vegas, too. Or bruises.
May 22, 2009 at 10:33 pm · Filed under Non-Ad, TV/Film
Windows 7? Pah! This OS has got a moustache! If this isn’t nicked and turned out into a website soon, we’re missing a bucketload of tricks. Run, industry, RUN!
Well, I’m sure it’ll grow on me. But hey – at least it’s not Duffy rattling down a supermarket aisle. There’s such a bloody weird mix of styles in this flick though, I just can’t quite make it out…and those people are wayyy too pleased with themselves.