click the image to watch off-site (necessary)

Quite possibly the most impressive full-page interaction I’ve come across to date – a very smart mix of video and coded page elements to bring everything together in a big tomatoey explosion for Tostito ‘Restaurant Salsa’ dips.

What’s most impressive about this bugger is that unlike any YouTube/false video player I’ve seen before, the scrub bar still works – so you can skip back and forth without having to start the whole experience again. It’s also the first time I’ve seen Vimeo allow anything that breaks the page format, which is pretty swish all on it’s lonesome.

Tomatosplosion!