Awful Handwriting
Ad Ramblings and Web GuffArchive for Ambient & Outdoor
Kimberly Building Projections
I’ve been following building projections for a good while now – some brilliant, some not so great, and some just annoyingly fake – but this is a real standout example. Varied, engaging, and long lasting – 0ne of the only examples I’ve seen with genuine crowd reaction, too.
Can’t wait for an opportunity to do something with this platform before it gets tired – hands off, T-Mobile. Leave something for the rest of us!
The Hat Game
‘Excuse me, I do believe you’ve got my hat!’
Played at this years SXSW tech festival in Austin, this rather ruddy brilliant little gem is nothing more than a GPS enabled bowler hat and a game of cat and mouse, with manners and twitter thrown in for good measure. Simple concept – track the hat down on Google Maps, find the poor sod wearing it, and say ‘Excuse me, I do believe you’ve got my hat!’. Stick it on your head, take a picture to mail to the hat’s website, and then wear it for as long as you can.
Person who’s got the hat for the longest wins. If/when they launch this in the UK, i’m tracking the little bugger down with a vengeance!
Check out a video on BBC News here
Oohgle – Posterscope Prism Searchtool
When you see an Out-of-Home ad and then follow it up online, you’re Oohgling. Out-of-Home advertising is great at creating interest and intrigue and that’s often followed up with an on-line search to find out more.
That’s the payoff for the inescapable ‘Oohgle’ graphics that are currently plastered all over the underground and high streets of London, and it’s weird. Intriguing, since it’s a massively public ad campaign that’s only relevant to advertisers – and I guess that’s necessary to make the point about following things up at home – but it’s kind of a moot point because it’s everywhere, so is an ‘oohgle’ result really that surprising?
Still, at least they’ve invented a bloody awesome word for it. Someone should definitely rip that off before bonfire season next year and make a listings website for local firework displays. Or would that be Aahgle?
Becel – Elevator
Swishy little lift ambient from Lowe in Turkey for (what i’m guessing) is their Flora – text reads ‘Take action, love your heart’.
Via ibelieveinadv
Take that, Westboro
Sod all to do with advertising* but there’s no way I was letting this one off the radar without giving it some airtime. On September 19th – otherwise known as international talk-like-a-pirate day, members of the church of the Flying Spaghetti Monster descended on a hate-demonstration by the ill-famed Westboro Baptist Church with signs parodying their ‘God Hates Fags’ message with ‘God Hates Cotton Polyester Blends’.
If you know about the FSM, this should give you a pretty toasty glow – but if not, learn now, or forever be confused.
*bugger it, i’m calling this little gem an ambient stunt
