Awful Handwriting
Ad Ramblings and Web GuffArchive for Print
Evening Standard
I didn’t ‘arf giggle when I went past this the first time. Much bigger campaign’s quite twee, but you get the feeling the guys that made it ran the whole strategy *just* to get away with this one execution – I bloody hope so anyway!
Nice Idea
Smart simple execution for a cycle safety campaign in Warsaw – a pretty literal lifesaving idea!
I’m in Creative Review!
Well, alright. I’m not. But that’s a screencap of the Orange Balloon Race, with my balloon in top rank – godspeed Reginald Ringtail, you served us well.
Guide Dog – PSP
Had a wee giggle at this whilst going through some award reels earlier on today. Not fresh therefore, I’m afraid – but it did allow me to use therefore in a sentence. So we’re happy.
eethapnl/naeimsbru/iuragt – Scrabble
Not a lot to say about these, other than I think they’re abso-bloody-lutely brilliant.
Wish I’d done them for damn sure.
Agency credits here
Oohgle – Posterscope Prism Searchtool
When you see an Out-of-Home ad and then follow it up online, you’re Oohgling. Out-of-Home advertising is great at creating interest and intrigue and that’s often followed up with an on-line search to find out more.
That’s the payoff for the inescapable ‘Oohgle’ graphics that are currently plastered all over the underground and high streets of London, and it’s weird. Intriguing, since it’s a massively public ad campaign that’s only relevant to advertisers – and I guess that’s necessary to make the point about following things up at home – but it’s kind of a moot point because it’s everywhere, so is an ‘oohgle’ result really that surprising?
Still, at least they’ve invented a bloody awesome word for it. Someone should definitely rip that off before bonfire season next year and make a listings website for local firework displays. Or would that be Aahgle?
Boredom Poster – My Work
A quick little poster tied to the boredom video from a couple of weeks back. We were supposed to do a poster for our films, but since we made an entire ad break it made more sense to make a fake press for one of the companies in the adverts instead – so meet the Personal Procrastination Lawyers4U’s latest promo!
No URL
Noticed this waiting for the train early Tuesday morning (bastard expensive one too, stupid 8am starts..). Not a shred of information on it that makes anything that obvious, and no url – just a search string (specifically google, none the less!) that you can look up provided you remember, which I didn’t. Which is pretty fortunate, since when I finally looked back through my photos and hunted it down, it turned out to be shitty promotion for shitty Dido’s new shitty album. Suddenly the lack of information on these otherwise intriguing posters makes a cackload more sense.
Nice, though. Urls are stupid and long – this is reminiscent of AOL’s old keyword system that used to be on every movie poster, only this one doesn’t rely on you being locked into a crappy subscription with the harbingers of interweb doom. More like this, please
Lolpha Course
I walked past this on the way down to the Marylebone tube today, and had to stop and crease over a little bit in the middle of a busy public walkway. I love people.
Click either for a nice big version. Apologies for the lack of posts – apparently dissertations eat souls, but rest assured I should be back scouring the internet by Monday!
