Awful Handwriting
Ad Ramblings and Web GuffArchive for TV
Audi A4 – Intelligently combined
I utterly fell in love with this last week – but, amid forgetting to blog for the last three odd months and being drowned in pitch work (woo!), I completely forgot to throw it up on here. Mind you, I must have watched the ad about 12 times in a row when I first came across it – absolutely mesmerised, and I’ve always been a sucker for score (Hex at Alton Towers – not that great, but I love it for the epic soundtrack)
Reminds me of a lot of Tim Burton intros – without the totally subverted dark streak and horsefacewife, naturally. It’s completely ruined by the Audi endframe though. Jingleywank.
Perrier – Melting
Keeeeeeeeersplosh
You know, I reckon I like this just because even the Perrier bottle manages to go runny at the end. Modest!
Coca Cola – The one with the stupid name
Well, I’m sure it’ll grow on me. But hey – at least it’s not Duffy rattling down a supermarket aisle. There’s such a bloody weird mix of styles in this flick though, I just can’t quite make it out…and those people are wayyy too pleased with themselves.
They’re plotting.
Remarkable HD
Truly stunning HD footage – the first of its kind – from a submersible HD camera rig in the hands of the ever-spectacular BBC documentary film crews. Must be seen.
Impulse – Stare
Sometimes you just can’t beat an unexpected ad – this has all the production value and pizazz of a seasonal fragrance ad, but it’s for a 2-bob pit freshner. Nice!
Action for Children
The latest instalment in a series of really well art directed, unexpected ads for Action for Children. Worth checking out the previous two films in the series at the youtube channel (hit the video) – it’s a nice, human style that strikes home more successfully than a lot of stale charity advertising.
Generation Movie Project
A nice new direction for user-lead campaigns from a European mobile network here – a stopframe animation where every frame, beginning as a lineart sketch, is replicated and replaced by a photographs of visitors to the website. It’s a long animation too – so it’ll be a pretty impressive feat if they manage to get the entire commercial put together with unique images. The whole thing’s been put together with a great interface that encourages interaction and shows everything that’s already been uploaded – so you know where you’ve got a good chance of filling a frame, and what the commercial will eventually look like long before it’s gone to air.
Have a fiddle (and get your face on TV!)
